Social Media, Tips

Social Media Is About Failure and Forgiveness

This post was originally published Mar. 25, 2011, for the Asian American Journalists Association.

How to do social media right: experiment, screw up and ask for forgiveness.

Repeat until you succeed.

“Be fearless,” said Kevin Sablan, head of the Orange County Register’s web efforts and new-media leader. He gave a presentation Wednesday on social media and innovation, presented by the Asian American Journalists Association of San Diego.

View of the audience at the Microsoft Store during Kevin Sablan's presentation.

The audience at AAJA-San Diego's program on social media and innovation at the Microsoft Store in San Diego, California, on March 23, 2011.

Sablan, AAJA-San Diego’s first speaker of 2011, told the journalists and public relations professionals in attendance that even successful companies like Google have made their share of mistakes. He took us through its product graveyard that houses forgettable products including Google Buzz, its answer to Twitter and Facebook, and Google Wave, which was supposed to make-over Gmail.

Both were flops, Sablan said, but showed the importance of trying something new, giving up when things don’t work and not belaboring failure.

Sablan, a respected member of the Web journalism community, also talked about tools that help people filter, group and make sense of the noise on Facebook, Twitter and other social-media channels.

Continue reading

Storytelling, Teaching

Multimedia Journalism Class Reflection

This post was written as part of the course final for Multimedia Journalism WRI 430 at Point Loma Nazarene University. Students were asked to reflect on what they learned during the semester and assess how it might affect their future reporting.

As a senior broadcast journalism major, I thought I knew all I needed to know as I approach entering the field of multimedia journalism. However, PLNU’s multimedia journalism class changed that pretension and showed me I still have a lot to learn. Over the past three years, I became well versed in print, video, audio and photography in journalism, but I had never fully combined them online. This class showed me strategies to use and ways to plan a story that incorporate more than just these four elements.

In respects to the media I already knew, I found ways to improve my skills. In audio, I practiced storytelling without the use of a narrator; I let the characters tell the story themselves. I worked on creative camera work for my video project as well as capturing a compelling story, fully embracing the awkwardness of filming the homeless at Ocean Beach. By examining photos in class, I learned better composition and elements that tell a story (rule of thirds, three in a series, etc). The only area I feel I have made no improvement is in writing, but in this class, our focus was on learning new media, not really improving that aspect.

Continue reading