Social Media, Tools

Why Journalists Should Care About RockMelt

Screenshot of the Rockmelt browser taken from the creator's website.

The buzz around RockMelt has been intense. Yet some journalists are wondering if this is something they need to pay attention to. If you haven’t heard, RockMelt is a new Web browser that directly integrates social media. If you’re still confused, the New York Times has a useful user manual that is pretty easy to follow and it also includes a guide on how to download it.

RockMelt’s real-time Twitter stream and side buttons for social media sites allow you to update and share posts faster than ever. This has the potential to be a crucial tool for journalists engaged in social media.

Here are some of the opinions bloggers and journalists are saying about RockMelt:

  • Editor’s Weblog explains how RockMelt could also improve how readers consume news.More and more news organisations have been appreciating the value of recommendations from friends in people’s news reading habits. RockMelt makes it even easier to share content: will this trend towards making all aspects of our online experience social have a positive impact on traffic to news sites?
  • Virtual Journalist went so far as to say that “anyone whose job (or even hobby) involves following breaking news should be using this now.” He attributed RockMelt’s news updates for Facebook, Twitter and breaking news sites as the key elements to the browser.
  • Journalist and blogger, David Veselenak, reviewed RockMelt  with a somewhat critical eye but, overall, he too saw the value it could offer to journalists.The browser is designed to maximize social media and sharing, which makes it a target of usage by journalists alike. Because I’m always trying to find a good browser and learn more doing so, and because I’m always wanting to figure out how to share things easier online (without a smartphone, mind you), Rockmelt seemed like a great package of it all.
  • David Veselenak

    Thanks for the link.
    In the time since I wrote my review, I’ve used it more, and it seems to not like cooperating with other programs running. I can’t seem to be on Skype at the same time as using the browser, so I spring back to using Chrome. But the concept is great, and I’m happy someone came up with the idea.