Remember your first breaking news story? You ran to a phone booth, pulled a coin from your pocket, and “dialed” your editor. Don’t remember that? Well Mark Colvin does.
As a 35-year veteran journalist with the Australian Broadcasting Corporation, Colvin has seen technology change dramatically. While the typewriters, carbon copies, switchboards and telex machines have faded away, he sees social media as the most significant change of his career.
“In the last year or so, social media has brought an even more revolutionary development. It’s one which is transforming our approach, particularly to conflict reporting,” said Colvin in an essay for The Punch.Continue reading
Organizations are growing more adept in their use of the “like-gate” feature on Facebook. Content can be posted that is only available to those who “like” the page. Adding content “behind the wall” gives the audience an incentive to like your page, which in turn grows your social media audience. But there’s more to it than that.
Other organizations can learn how not to use this feature by studying the New Yorker’s example. Unless a visitor to the page found the piece through the New Yorker’s post, they’re unlikely to know that exclusive content lives behind the wall. And they’re unlikely to have seen New Yorker’s Facebook post, since they don’t yet “like” the page. The tab that leads to the content is labeled “Fans Only.” There’s no mention of exclusive content, no mention of an article and nothing about Franzen, until you click on that tiny little tab.
If you’re going to offer exclusive content, make sure anyone who sees the page knows it’s there, and looking for the content isn’t a scavenger hunt. Otherwise, what’s the point?